About
Our
Story
It started with a question
Why are fitness competitions so expensive, so intimidating, and so exclusive?
Two people kept arriving at the same answer from opposite directions. One had spent two decades building the crowds. The other had spent his career training the people in them.
Jack Betenson
Co-Founder
Twenty years producing the UK's biggest live events: festivals, boxing, concerts. He knows what a room looks like when it tips from watching to roaring.
Arron Collins-Thomas
Co-Founder
Former Head Trainer at Soho House and founder of a UK gym chain. He spent years watching capable people talk themselves out of competing.
When they met, they agreed the fitness event space was broken. Events felt elitist. Entry fees priced people out. Most people were too intimidated to even sign up, and the ones who would have loved it never found out.
So they built HiiPE. A 30 minute, four zone fitness challenge designed for everyone. Affordable entry. No experience needed. Real competition energy without the gatekeeping.
The first event sold out. Then it sold out again. And again.
Five cities in 2026, and counting.
How We Got Here
2023
The Idea
Jack and Arron meet. Two worlds collide, live events and fitness. The concept for HiiPE is born.
2024
First Event
Loughborough. 200 competitors. One venue. The energy was unlike anything either had seen.
2024
1,000th Competitor
Within months, HiiPE passed 1,000 competitors across a run of sell-out events.
2025
Expansion
Nottingham, Cardiff, Edinburgh. Four cities. Nike Strength partnership secured.
2026
Five Cities
The roadmap: five UK cities, bigger venues, and a community that keeps growing.
FITNESS EVENTS DESIGNED FOR EVERYONE.
ACCESSIBLE
No experience needed. Every HiiPE event is designed for all fitness levels - from first-timers to seasoned athletes.
AFFORDABLE
Other competitor events charge £95–£125+ for entry. HiiPE starts at £30. Fitness competition shouldn't be a luxury item.
ACHIEVABLE
30 minutes. 4 zones. You're not competing against anyone but yourself. Everyone finishes. Everyone gets a medal.
DON'T MISS OUT
New cities. Early bird drops. Exclusive content. Get it all before anyone else.